Developed a comprehensive packaging and creative campaign for Batch Boys Cookies by Le Gourmand, bringing the brand’s playful personality to life across packaging, social media, and in-store applications. Work included developing the Batch Bites mini-cookie sub-brand, product descriptions and flavour naming, retail window stickers, and seasonal packaging concepts featuring cheeky Christmas copy and Grinch-inspired illustrations. The creative direction combined bold typography, playful messaging, and distinctive visual elements to build brand recognition while celebrating Le Gourmand’s legacy and the next generation of family-owned cookie making.